Product Manager – Retention

About the job

Key Responsibilities • Own the retention and engagement charter across the Univest app. • Analyse funnels, cohorts, user journeys, and behaviour patterns to identify drop-offs and opportunities. • Build and optimize onboarding, activation, habit-building, churn prevention, and win-back journeys. • Drive rapid A/B tests, experiments, and iterations to improve engagement and reduce churn. • Work hands-on with retention & analytics tools (Mixpanel/Amplitude/MoEngage/WebEngage/Clevertap etc.). • Partner with Design, Engineering, Data, CRM, and Growth teams to ship impactful features quickly. • Build PRDs, user flows, and sprint plans with clarity and data-backed reasoning. • Benchmark top global consumer apps and bring innovative retention models into the product roadmap. • Own retention KPIs: activation rate, DAU/WAU ratio, feature stickiness, session frequency, cohort retention, and churn reduction. Requirements • 3+ years of Product Management experience in B2C product companies (fintech, content, social, commerce, gaming preferred). • Proven ownership of retention, lifecycle, engagement, habit loops, or growth-driven product initiatives. • Deep comfort with data, funnel analysis, cohort metrics, and experimentation frameworks. • Hands-on with analytics & retention platforms (Mixpanel, Amplitude, WebEngage, MoEngage, Clevertap). • Strong understanding of consumer psychology, triggers, behavioural nudges, and engagement models. • Excellent communication, cross-functional collaboration, and execution speed. • Ability to think strategically while shipping fast, iterative improvements.