Product Marketing & Category Leader
About the job
Role Overview We are looking for a Coffee-Obsessed Product Marketing & Category Leader who will own the Coffee Equipment Category P&L end-to-end — international brand scouting and portfolio expansion. This is a business ownership role with authority across category revenue, portfolio architecture, product launches, education positioning, and global brand sourcing. 1. International Brand Scouting & Evaluation • Research emerging global coffee equipment brands. • Track trends across Europe, US, and Australia. • Evaluate manufacturers for technical quality, differentiation, margin viability, and after-sales feasibility. • Prepare structured business cases for introducing new brands. • Support commercial negotiations alongside leadership. 2. Coffee Authority & Education • Build structured coffee education frameworks for home baristas. • Develop brewing guides, comparison matrices, and knowledge-first content. • Train sales and retail teams deeply on product workflows. • Position Something’s Brewing as the most credible equipment advisor in India. 3. Product Launch & Go-To-Market • Own revenue projections for new launches. • Build cross-channel launch toolkits (Website, Retail, Tele-sales, Marketplaces). • Monitor 60–90 day performance and optimize positioning. 4. Full Category P&L Ownership • Own category revenue targets and CM1 / CM2 performance. • Drive pricing strategy and discount discipline. • Improve AOV through bundling and portfolio structuring. • Optimize channel mix across D2C, Amazon, Retail, and Tele-sales. • Track SKU-level contribution, inventory turns, stock ageing, and promotional impact. • Identify portfolio gaps and recommend SKU rationalization. 6. Sales & Community Alignment • Strengthen upsell journey: Machine → Grinder → Beans → Accessories. • Align workshops with high-margin category focus.
About the company
Something’s Brewing is building India’s most credible and premium home coffee ecosystem. We bring world-class espresso machines, grinders, and brewing tools to Indian homes — while building a strong community of serious home baristas.
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