Product Marketing Executive

About the job

We are hiring for the Product Marketing Executive from Pharma Background for the Gurgaon location. Experience: 2 Years - 3 Years Salary: Best in the Industry Roles & Responsibilities: Market Research: Conduct comprehensive market research to identify emerging trends, customer needs and competitive landscapes. Translate findings into actionable insights to drive product innovation. Product Development Support: Collaborate with stakeholders and assist in product development on desired roadmap and timelines. Product Positioning: Develop product positioning, messaging, USPs & RTBs that effectively communicates the product's value proposition to target audiences. Implement Go-to-Market Strategy: Execute go-to-market strategies for new product launches. Coordinate with cross-functional teams to ensure successful product launches, including planning, execution, and post-launch analysis. Marketing Collateral: Conceptualize marketing collaterals to support sales and marketing efforts. Ensure that marketing materials effectively communicate product RTBs, benefits and features. Product Training: Prepare product training material for internal stakeholders & external sales team. Conduct training sessions as per the training schedule. Performance Tracking: Monitor and analyze the performance of product marketing initiatives, including campaign effectiveness, lead generation and sales conversion rates. Use data-driven insights to optimize marketing strategies and improve product performance. Customer Feedback: Gather feedback from customers and sales teams to understand product strengths, weaknesses and areas for improvement. Advocate for customer needs and preferences in product development discussions.

Requirements

• Market research
• Product development
• Go-to-market strategy
• Performance tracking
• Customer feedback analysis

Qualifications

• 2 Years - 3 Years experience in Pharma background

Preferred Technologies

• Market research
• Product development
• Go-to-market strategy
• Performance tracking
• Customer feedback analysis