Product Marketing & Growth Manager

About the job

JOB DESCRIPTION Product Marketing & Growth Manager Building the product marketing engine from scratch Role Title- Product Marketing & Growth Manager Company- Ascentt AITek Pvt Ltd. Experience- 1-2 years in 0-to-1 / pre-PMF product marketing Industry Focus- Manufacturing & Automotive (B2B Enterprise) Reports To- Market Lead Employment Type- Full-time We are now launching proprietary B2B enterprise products. There is no existing product marketing playbook, no formal demand generation practices, and no legacy processes to inherit. Ascentt is launching its first wave of enterprise AI products targeting manufacturing and automotive decision-makers (VPs of Engineering, CDOs, CIOs, Plant Heads) across North America and Europe. We need someone who can take these products from zero awareness to qualified pipeline, and who thrives in the ambiguity that comes with building something from nothing. - Define positioning, messaging, and go-to-market narratives for Ascentt's enterprise AI products for manufacturing and automotive buyers. - Develop and maintain buyer personas, competitive battlecards, and objection-handling frameworks specific to the manufacturing/automotive vertical. - Design and execute multi-channel experiments across LinkedIn, industry communities, email sequences, webinars, partner co-marketing, and targeted events. - Track CAC, MQL-to-SQL conversion, content engagement, and pipeline contribution. - Own the social media presence (primarily LinkedIn) with a mix of thought leadership content, product storytelling, case studies, and industry commentary. Produce high-quality written content: blog posts, whitepapers, industry POVs, customer success stories, and video scripts for CXO-targeted campaigns. Work with the technical team to translate complex AI/data engineering capabilities into business-outcome narratives that resonate with manufacturing and automotive leaders.