Product Marketing Manager

About the job

About Orbit Shift Orbit Shift is an AI-led Saa S Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, Mc Kinsey, IIT, Stanford, we’ve raised $8.5 M from marquee investors like Peak XV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA. About the role We’re looking for a rockstar Product Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own the entire product marketing function to drive product adoption, engagement, and growth. Responsibilities Develop, execute and own our Product marketing strategy & activities, across product launches, customer/competitor research initiatives & sales enablement programs Craft Orbit Shift’s online brand in line with our vision & goals Work closely with founders to establish major go-to-market strategies Conduct in-depth market research, customer & competitor analysis, follow and analyze market trends to position our product for our target audience Develop & execute product marketing strategies and campaigns (messaging, pricing, advertising, product launching), and own marketing budget & ROICollaborate with various teams like Product, Design, Sales, Customer Success, etc to implement marketing strategies Test marketing product features, releases, and ad copyIdentify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns & product usageAnalyze sales data and channel information and then create plans to improve product line sales, highlighting our value propositionCreate training materials and programs for the sales & customer success teamsCreate strong online momentum ahead of and during product launches, key company milestones & own PROrganize and run product-focused events and webinars to engage customers and prospects Requirements Mandatory- 5+ years of relevant Product Marketing experience in Series B stage, B2 B Saa S startups targeted to US Enterprise customers Proven track record of managing all aspects of successful marketing campaigns for similar products for similar audience Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc Hands on experience with marketing automation, SEO marketing, content marketing, brand marketing, blog management, website management, social media management, paid ads, analytics, etc Proficiency using CRMs & web analytics tools like Google Analytics, etc Stellar research, presentation, content-writing, communication, project & program management skills Good technical proficiency & understanding of complex tech products Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams Customer-centric mindset & attention to detail Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred. Why choose Orbit Shift We’re a lean team with a flat hierarchy Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities High ownership & transparency Fast-tracked growth and career progression You get to build for and sell to an international enterprise customer base Hybrid work setup & flexible work hours Competitive salary & equity Health Insurance for employees & their families Professional Development allowance for online courses • Orbit Shift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.