Product Marketing Manager

About the job

JOB PURPOSE • Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives. KEY RESPONSIBILITIES • Understanding of TG and Developing New Product Launch Strategy for the concerned Category • Work on Market Analysis, competition mapping, consumer insights, Product Positioning & customer segmentation to develop Product Value Proposition and output Key Messaging • Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement, and product adoption • Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail • Ensure quality and timely execution of the entire campaign • Evaluate the campaign and imbibe learnings for future Campaigns Experience: 5 to 10 years of experience in handling premium product categories.