Product Marketing Manager/Sr. Manager

About the job

Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 1000+ global enterprises to manage their 4 million+ employees across 130+ countries. About the Role: Product marketing at Darwinbox starts with the technology and ends with the user, bringing them both together in exciting and effective ways. Understand the product. Understand the buyer. Work your sorcery to connect these two. As a product marketer at Darwinbox, you’ll take part in an end-to-end marketing experience as you contribute and lead all the key facets in a product’s journey. What do we expect from this role: • Understanding the Market: Prospects; their goals, their fears, their wins, their losses; you’ll be the go-to person for everything customer related. • Understanding the Product: You’ll be the bridge between product and the customer. • Storytelling: You should be good at communicating complex ideas in simplest consumable terms. • Program Management: You’ll be working with different functional teams like Sales, Customer Success and Product Management. • Customer Marketing: One of the key levers of Darwinbox’s growth strategy has been enabling word of mouth at scale. • Analyst Relationships: Being an enterprise focused technology company which strives to always do right by its customers. • Analytics: You’ll be expected to measure and report and have a plan for a better 2.0 execution at any given time, for any given program. Key Responsibilities: • Develop product messaging that differentiates Darwinbox from others in the market. • Communicate the benefits of our product to the sales team and develop sales tools that facilitate the selling process. • Conceptualize topics, strategies and communications to maximize visibility and conversion at conferences, roundtables and product marketing webinars. • Through interviews, surveys, product usage data and customer interactions, gain insight into how the customers are leveraging Darwinbox to succeed at their Human Capital agenda and communicate it to the target audience through diverse and functionally deep case studies. • Partner with relevant 3rd parties and knowledge leaders to deliver research-based content and whitepapers that would evangelize the new features launched by Darwinbox. • Ideate and execute campaigns in digital and offline platforms to promote the value of the product. Who should apply: • You have 6-12 Years of experience in a product/ marketing function targeting B2B enterprises. • HR related experience will give you an, almost unfair, advantage.

Qualifications

• 6-12 Years of experience in a product/ marketing function targeting B2B enterprises

About the company

Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation.