Product Strategist

About the job

Company Description Sunlife Meditech is a trusted brand in providing high-quality hospital supply products that healthcare professionals rely on. With an unwavering commitment to consistency, quality standards, and reliability, Sunlife ensures that its products meet the demands of critical healthcare environments. Role Overview Define and drive product strategy across pharmaceutical and healthcare supply segments by identifying market opportunities, optimizing product portfolio, and aligning offerings with hospital and institutional demand. The role focuses on market intelligence, product positioning, pricing strategy, and long-term portfolio growth. Key Responsibilities • Define and execute product strategy across pharma, critical care, surgical and hospital supply categories • Identify market gaps and onboard new products aligned with hospital demand • Manage end-to-end product lifecycle from sourcing and evaluation to launch and performance tracking • Conduct market research, competitor analysis, and pricing strategy • Define product positioning, specifications, and value proposition • Collaborate with vendors and suppliers for sourcing, negotiations, and product availability • Ensure product quality, regulatory compliance, and documentation standards • Work closely with sales teams to drive product adoption and market penetration • Support tenders and institutional business with product specs and technical inputs • Monitor product performance, margins, and portfolio optimization Qualifications & Experience • 3–5 years of experience in product strategy, product management, or healthcare industry • Strong understanding of pharma, critical care and surgical products. • Experience in market research, pricing strategy, and portfolio management • Understanding of hospital procurement and institutional business • Analytical mindset with ability to translate insights into strategy Skills • Strategic thinking & market analysis • Data-driven decision making • Product positioning & pricing • Cross-functional collaboration • Problem-solving and planning