Retention Marketing - Associate Manager
About the job
Job Title: Retention Marketing - AM Location: Ahmedabad / Mumbai Job Type: Full-time About the Role: We are looking for a Retention Marketing – Associate Manager to drive customer engagement, loyalty, and retention for our eCommerce/DTC brand. You’ll be responsible for creating and executing retention strategies, analyzing consumer behavior, and ensuring that campaigns are optimized to reduce churn and increase repeat purchases. Key Responsibilities: • Campaign Execution: Design, implement, and optimize retention campaigns across multiple channels. • Customer Segmentation: Use data to segment users and create personalized campaigns that improve retention and conversions. • Data Analysis: Analyze customer behavior to identify trends and optimize campaign effectiveness. • Ownership: Take full ownership of retention initiatives and collaborate with cross-functional teams. • Performance Tracking: Monitor and report on campaign KPIs (e.g., retention rate, CLV, conversion rates). Requirements: • 2-3 years of experience in retention marketing, preferably in eCommerce or DTC. • Strong experience with MoEngage, WebEngage, Clevertap, or Netcore. • Solid analytical skills with a focus on consumer behavior and campaign optimization. • Proven ability to manage and optimize retention campaigns with measurable results. • Strong sense of ownership, initiative, and the ability to work independently.
About the company
Beardo is an eCommerce/DTC brand focused on customer engagement and retention strategies in the health and wellness space.
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