Sales Executive

About the job

Job Description: Role & Responsibilities (R in BARE Fit) Role Summary Drive institutional adoption of EdgeUp's AI-driven learning platform by generating, qualifying, and converting leads into signed MOU/POs. The role requires structured execution of the sales SOP, relationship-building with decision-makers, and collaboration with internal teams for onboarding and client success. KRA: Task / Activities • Lead Generation: Research and build lead database (schools, colleges, coaching institutes). Verify contacts, classify by institution type, upload to CRM. • Lead Qualification: Apply EDGE framework to identify high-potential leads (Eligibility, Decision-maker, Goals, Engagement). • Outreach & Discovery: Multi-channel outreach (Email, WhatsApp, Call, LinkedIn). Book discovery calls & demo slots. Conduct demo sessions with tailored pitch. • Proposal & Negotiation: Prepare and customize proposals. Follow up, negotiate pricing & scope. Secure verbal confirmation and MOU/PO. • Closure & Onboarding: Update CRM, coordinate with Ops/Tech for onboarding, schedule kickoff, maintain communication during first month. • Post-Sale Relationship: Collect feedback, track client performance, request referrals, cross-sell opportunities. • Reporting & Metrics: Maintain Zoho CRM metrics dashboard, weekly reports, compliance with SOP timelines. KPI: Performance Metrics • Leads added 100 / week • Qualified leads 20 / week • Demos conducted 5–8 / week • Proposals sent 3–5 / week • Closures 2–3 / month • Follow-up compliance 100% Skills & Attitude (A in BARE Fit) Required Skills • Strong B2B sales experience with institutional clients. • Excellent verbal & written communication (email, call scripts). • CRM proficiency (Zoho preferred). • Ability to follow structured sales SOPs & frameworks. • Negotiation and presentation skills. • Experience in EdTech, SaaS, or AI-driven products. • Familiarity with multi-channel outreach tools (LinkedIn, Email automation). • Basic understanding of institutional decision cycles. Attitude Required for This Position • High ownership & accountability. • Result-oriented, persistent with follow-ups. • Comfortable engaging with senior decision-makers. • Collaborative mindset across sales, ops, and marketing teams.

Requirements

• B2B sales
• communication
• CRM proficiency
• negotiation
• presentation skills

Preferred Technologies

• B2B sales
• communication
• CRM proficiency
• negotiation
• presentation skills