Sales Head

About the job

Role & Responsibilities: • Develop and execute the national sales strategy aligned with business goals. • Identify growth opportunities across modern trade, general trade, e-commerce, and alternate channels. • Lead annual sales planning, forecasting, and budgeting. • Drive revenue, volume, and profitability targets Pan India. • Increase product penetration, market share, and distribution reach. • Monitor competitor activities and recommend counter strategies. • Strengthen distributor and channel partner networks across all regions. • Ensure effective route-to-market plans, coverage expansion, and demand generation. • Manage key accounts, national chains, and institutional clients. • Lead, mentor, and performance-manage regional/state sales teams. • Conduct regular reviews to monitor regional performance and execution. • Ensure effective merchandising, visibility, and brand presence at POS. • Ensure adherence to sales processes, credit policies, and operational guidelines. • Improve sales reporting, analytics, and MIS for informed decision-making. • Drive CRM usage, automation, and digital sales tools adoption. Candidate Profile: • MBA/Graduate with 10–15+ years of experience in FMCG/Consumer Products sales. • Proven success in handling national-level sales or multi-region leadership roles. • Strong understanding of GT/MT/E-commerce channels and distributor management. • Excellent analytical, negotiation, and team leadership skills. • Ability to travel extensively and manage diverse regional teams.

Requirements

• Sales strategy development
• Market expansion
• Team leadership
• Distributor management
• Analytical skills

Qualifications

• MBA or Graduate
• 10-15+ years of experience in FMCG/Consumer Products sales

Preferred Technologies

• Sales strategy development
• Market expansion
• Team leadership
• Distributor management
• Analytical skills