Sales & Marketing Professional

About the job

About Us ‘SJK Creation’s – Academy of Fine Jewellery Design’ (AFJD) is Trivandrum's first specialized jewellery design institute. AFJD aims to be the leading institution recognized globally for producing highly skilled, innovative, and market-ready jewellery designers and entrepreneurs. Our state-of-the-art courses will empower the next generation of jewellery professionals by providing industry- ... relevant, comprehensive training in traditional craftsmanship, modern technology (like CAD), and business acumen. AFJD requires a Sales & Marketing professional to drive student enrollments, promote courses, and expand brand visibility in the competitive education sector. This role focuses on leveraging AFJD's unique offerings in hand sketching, CAD, gemology, and portfolio development to attract beginners, professionals, and entrepreneurs. Job Summary The Sales & Marketing position at AFJD involves leading efforts to market specialized jewellery design courses, generate leads, and achieve enrollment targets. Responsibilities include digital campaigns, event coordination, and partnerships to highlight AFJD's industry-ready training in CAD design tools, such as Rhino and MatrixGold, as well as traditional Hand Sketching & Rendering and specialised training in Gemology. Success in this role supports AFJD's mission to nurture talent in the growing global jewellery design education market. Key Responsibilities • Develop and execute marketing strategies for courses such as Complete Manual Jewellery Design, Digital Modelling, and Gemology to increase inquiries and enrollments. • Manage lead generation through social media, email campaigns, SEO, and targeted ads emphasizing AFJD's beginner-friendly, portfolio-building programs. • Organize workshops, open houses, and collaborations with jewellery brands or studios to showcase student portfolios and career outcomes, such as Jewellery Designer or Brand Founder roles. Required Qualifications • Bachelor’s degree in marketing, business, or related field; experience in education or creative industry sales preferred. • Experience in sales/marketing, with a proven track record in lead conversion and digital promotion. Essential Skills • Excellent communication and negotiation skills for converting inquiries into enrollments. • Proficiency in digital tools (social media, CRM, content creation) and content marketing tailored to creative fields. • Passion for jewellery design education, with the ability to articulate AFJD's value in blending art, technology, and craftsmanship. • Familiarity with Trivandrum/Kerala market dynamics and local networking.

Requirements

• Excellent communication
• Negotiation skills
• Proficiency in digital tools
• Content marketing
• Passion for jewellery design

Qualifications

• Bachelor’s degree in marketing or related field
• Experience in education or creative industry sales

Preferred Technologies

• Excellent communication
• Negotiation skills
• Proficiency in digital tools
• Content marketing
• Passion for jewellery design

About the company

‘SJK Creation’s – Academy of Fine Jewellery Design’ (AFJD) is Trivandrum's first specialized jewellery design institute. AFJD aims to be the leading institution recognized globally for producing highly skilled, innovative, and market-ready jewellery designers and entrepreneurs. Our state-of-the-art courses will empower the next generation of jewellery professionals by providing industry-relevant, comprehensive training in traditional craftsmanship, modern technology (like CAD), and business acumen.