SAP Marketing Consultant

About the job

• Serve as the primary expert in Technical and Functional SAP Marketing / SAP Marketing Cloud. • Provide comprehensive support to internal marketing teams, assisting with key tasks. • Collaborate closely with cross-functional teams to ensure alignment on campaign goals and strategies. • Strong experience in supporting marketing teams with segmentation, target group creation, and content building. Should have experience on the following aspects of SAP Marketing Cloud: • Business Roles and Authorizations • Data Modeling using Business Application Studio • Exposure to Marketing Extensibility, Segmentation Configuration • Deep knowledge in Interaction Contacts, Segmentations, Campaigns, Interactions, Products, Offers and other Marketing functionalities • Custom Fields and Custom Logic implementation • Data import and export • Scores, Rule-Based Scores, Extensibility of Rule-Based Scores • Content Studio Features • Integration capability with SAP and non-SAP third party systems • Communication user, Communication system and communication arrangement setup • Setting up Email and SMS service provider like Amazon Ses, SAP email server.