Senior Account Manager

About the job

Designation – Senior Account Manager – Meta & Google (Performance & Creative Strategy) Employment Type : Full-Time Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003 Days of working – 5 (Sat& Sun fixed off) About the Role We are looking for a strategically strong Senior Account Manager – Meta & Google to lead high-impact performance programs for consumer brands across discovery and intent platforms. This role sits at the intersection of media strategy, creative intelligence, performance optimisation, and client leadership. The ideal candidate understands that media performance is driven as much by creative clarity and audience insight as by budgets and bids. You should be comfortable owning accounts end-to-end — from strategy and planning to creative direction, execution, optimisation, and client communication. Key Responsibilities 1. Platform Strategy & Client Consulting • Act as the strategic lead for Meta and Google accounts, driving clarity and confidence in client conversations. • Build advanced media strategy decks, including: • Funnel design (Discovery → Consideration → Conversion) • Platform role clarity (Meta vs Google) • Audience & intent mapping • Creative frameworks linked to performance goals • Advise clients on: • Meta & Google best practices • Creative–media alignment • Platform algorithm behaviour and learning phases • Scaling strategies across TOF, MOF, and BOF • Partner with brand and agency stakeholders to shape monthly and quarterly growth roadmaps. 2. Account Ownership & Media Execution • Own end-to-end delivery for Meta and Google: • Campaign planning & structuring • Budget allocation & pacing • Creative deployment & iteration • Performance monitoring & optimisation • Manage multiple brands and high-spend accounts with precision. • Lead campaign launches, experiments, and scale plans across: • Meta (Reels, Feed, Stories) • Google Search, YouTube, Performance Max • Ensure alignment between media objectives, creative output, and business goals. 3. Creative Strategy & Performance Alignment • Translate business objectives into clear creative guidance for performance: • Messaging angles • Format recommendations • Creative hypotheses • Testing frameworks • Work closely with creative teams (design, copy, video) to: • Improve thumb-stop rates, engagement, and CVR • Build repeatable, scalable creative systems • Review creatives through a performance lens, not just aesthetics. 4. Data, Optimisation & Performance Intelligence • Use platform dashboards and reports to: • Track KPIs (CTR, CVR, CPA, ROAS, assisted conversions) • Diagnose performance issues • Identify scale and efficiency opportunities • Analyse: • Search term reports • Audience performance • Creative-level insights • Collaborate with creative and strategy teams to close the loop between insight and execution. 5. Team Leadership & Process Excellence • Mentor junior account managers and executives. • Improve briefing quality, review processes, and optimisation standards. • Build internal SOPs, templates, and trackers to improve efficiency and consistency. • Drive better collaboration between media, creative, and strategy teams. Required Skills & Expertise • 4–7+ years of experience in performance marketing, media agencies, or brand-side growth roles. • Strong hands-on expertise in: • Meta Ads Manager (campaign structuring, creative testing, scaling) • Google Ads (Search, YouTube, Performance Max) • Media strategy decks and performance storytelling • Deep understanding of: • Funnel-based media planning • Creative-led performance growth • Audience & intent behaviour • Strong client communication and presentation skills. • High ownership mindset with attention to detail and structure. Good to Have • Experience with D2C, ecommerce, fashion, beauty, FMCG, or lifestyle brands. • Strong understanding of: • Creative formats (UGC, Reels, Shorts, video-first performance) • Measurement frameworks beyond last-click attribution • Canva – deck design, mockups, content visualization. • Excel / Google Sheets – advanced formulas, dashboards, structured trackers.

Requirements

• Meta Ads Manager
• Google Ads
• Media strategy
• Performance storytelling
• Funnel-based media planning
• Creative-led performance growth
• Client communication
• Presentation skills

Preferred Technologies

• Meta Ads Manager
• Google Ads
• Media strategy
• Performance storytelling
• Funnel-based media planning
• Creative-led performance growth
• Client communication
• Presentation skills