Senior Advertising Manager

About the job

Senior Advertising Manager (Google & Meta) – Remote Company : Bismath.com (Blurn Group / Blurn.com) Location : 100% Remote (Work from Home) Job Type : Full-time | Permanent Start Time : 6 : 30 AM IST (Aligned with Australian business hours) Start Date : Immediate (Preferred) Experience Required : 5+ years in Paid Advertising Salary Range : ₹3,60,000 – ₹4,80,000 LPA Working Days : Monday – Friday / Saturday Annual Paid Leave : 25 Days + National Holidays Reporting To : CEO & Head of Digital Marketing About Blurn.com Blurn.com is a fast-growing digital marketing agency headquartered in Sydney, Australia, with a strong delivery team in India (Coimbatore). We serve clients across Australia, USA, and the UK, delivering performance-driven digital solutions including Paid Media, SEO, Social Media, Websites, Apps, Marketing Automation, GoHighLevel, and more. We are looking for an experienced Senior Advertising Manager to lead paid advertising initiatives across client accounts and internal growth campaigns. Role Overview The Senior Advertising Manager will own the end-to-end paid advertising function, including strategy, execution, optimisation, and performance reporting across Google Ads and Meta Ads platforms. This is a senior, hands-on leadership role focused on ROI, scalability, and revenue growth for international clients and internal agency lead generation. This role requires strong strategic thinking, deep platform expertise, and the ability to manage budgets, performance, and cross-functional collaboration independently in a remote environment. Key Responsibilities Paid Advertising Strategy & Leadership Own and lead the overall paid advertising strategy across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram). Align advertising strategies with client business goals, sales funnels, and revenue targets. Act as the senior point of contact for paid advertising performance and decision-making. Campaign Management & Optimisation Plan, launch, manage, and scale high-performing paid advertising campaigns. Continuously optimise bids, budgets, targeting, creatives, and funnels to improve ROAS, CPA, and conversion rates. Identify growth opportunities and new testing frameworks across channels. Budget & Performance Ownership Manage monthly and quarterly ad budgets with a strong focus on profitability and efficiency. Forecast performance and proactively reallocate budgets to high-performing campaigns. Identify cost-saving and scaling opportunities without compromising lead or sales quality. Audience Targeting & Funnel Strategy Develop advanced audience targeting and segmentation strategies using behavioural, interest-based, and remarketing data. Build and optimise full-funnel strategies (TOF, MOF, BOF) for both lead generation and eCommerce clients. Implement and scale remarketing and retargeting initiatives across platforms. Ad Copy, Creative & CRO Lead ad copy strategy and oversee creative testing initiatives. Collaborate with designers and content teams to deliver high-converting creatives. Drive A / B testing across ads, audiences, and landing pages to improve conversion performance. Analytics, Reporting & Insights Track and analyse campaign performance using Google Analytics 4 (advanced), Google Ads, Meta Ads, and other platforms. Oversee conversion tracking, attribution modelling, UTMs, and tagging. Deliver clear performance reports and actionable insights to stakeholders, including ROI, CPA, ROAS, and funnel performance. SEO & Cross-Channel Collaboration Oversee and contribute to SEO strategy where required, including keyword research, on-page optimisation, and link-building initiatives. Ensure alignment between paid media, SEO, landing pages, and overall digital marketing strategy. Required Skills & Qualifications Experience & Technical Expertise 5+ years of hands-on experience managing paid advertising campaigns across Google Ads and Meta Ads. Strong understanding of Search, Display, Shopping, Video, and Social advertising ecosystems. Advanced expertise in GA4, conversion tracking, attribution modelling, and Google Tag Manager. Experience with third-party tools such as SEMrush, HubSpot, Hubstaff, and marketing automation platforms. Proven experience managing eCommerce and lead generation funnels. Analytical & Strategic Skills Strong analytical mindset with the ability to interpret complex performance data. Expertise in budget forecasting, performance optimisation, and growth planning. Deep understanding of UTM structures, tagging, and audience segmentation. Leadership & Soft Skills Strategic thinker with strong problem-solving abilities. Excellent communication, presentation, and stakeholder management skills. Highly organised, detail-oriented, and capable of managing multiple campaigns simultaneously. Ability to work independently in a fully remote, performance-driven environment. Perks & Benefits Annual salary : ₹3,60,000 – ₹4,80,000 (based on experience & skill level). 100% remote work (Work from Home). Guaranteed annual salary review with unlimited growth potential. Exposure to international clients across Australia, USA, and UK. Opportunity to work directly with senior leadership on high-impact projects. Note : Candidates must have their own laptop, mobile phone, stable internet connection, quiet home workspace, and personal transport. Hubstaff is used for time tracking during business hours.

Requirements

• Paid advertising
• Google Ads
• Meta Ads
• Campaign management
• Budget management
• Audience targeting
• Analytics
• SEO

Preferred Technologies

• Paid advertising
• Google Ads
• Meta Ads
• Campaign management
• Budget management
• Audience targeting
• Analytics
• SEO

Benefits

• 100% remote work
• Guaranteed annual salary review
• Exposure to international clients
• Opportunity to work with senior leadership

About the company

Blurn.com is a fast-growing digital marketing agency headquartered in Sydney, Australia, with a strong delivery team in India (Coimbatore). We serve clients across Australia, USA, and the UK, delivering performance-driven digital solutions including Paid Media, SEO, Social Media, Websites, Apps, Marketing Automation, GoHighLevel, and more.