Senior Analyst, Marketing

About the job

Job Title: Senior Analyst, Marketing Overview: Senior Analyst, B2B Marketing Overview The Global Business Solutions Center is seeking a Senior Analyst, B2B Marketing to own execution and support for marketing operations, data workflows, and inbound request management. This role requires a strong foundation in data handling, CRM systems, and project coordination. The ideal candidate is detail-oriented, analytical, and thrives in a fast-paced, cross-functional environment. Role In this position, you will: • Manage campaign execution & lead generation tasks including lead uploads, tracked links, and project coordination for inbound requests. • Oversee complex data uploads across multiple systems, ensuring compliance with formatting and validation requirements. • Triage incoming tickets, assign them to the appropriate team members, and maintain communication with requestors to ensure clarity and completeness. • Maintain and deliver service level agreements (SLAs), including first response and task validation. • Collaborate with cross-functional teams to ensure seamless execution and high-quality outputs. • Monitor and report on operational metrics, identifying areas for improvement and efficiency. All About You The ideal candidate for this position should: • Demonstrate advanced proficiency in Excel for data manipulation, validation, and reporting. • Have working knowledge of platforms such as Monday.com, Salesforce, and Marketo. • Possess strong project management skills with the ability to prioritize tasks and manage timelines. • Be comfortable navigating multiple systems and resolving technical challenges. • Exhibit excellent communication and interpersonal skills, with a customer service mindset. • Show attention to detail and a commitment to quality assurance. • Be adaptable to time zone differences and capable of managing workload effectively. To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.

Requirements

• Data Management
• Project Coordination
• CRM Systems
• Analytical Skills

Preferred Technologies

• Data Management
• Project Coordination
• CRM Systems
• Analytical Skills