Senior Analyst, Product Portfolio Marketing

About the job

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Title and Summary Senior Analyst, Product Portfolio Marketing - Dynamic Yield We are seeking a results-driven product marketer to support the execution of marketing strategy for Dynamic Yield, one of our key Services Portfolios. This role will report to the Director, Product Portfolio Marketing. The Senior Analyst will collaborate closely with the Director and cross-functional teams, including product management, sales, and other functions in services marketing to bring new products to market, and execute on programs to drive business growth for the portfolio. Key Responsibilities : • Conduct regular competitive analysis and customer research as an input into refined positioning; ensure alignment with market trends and needs. • Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio. • Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns. • Review materials created by other marketing teams. • Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com. • Create advanced sales enablement assets to reflect use case messaging for our sellers. • Participates and facilitates meetings with stakeholders, providing marketing updates.

Requirements

• Product Marketing
• B2B Marketing
• Cross-functional Collaboration

Preferred Technologies

• Product Marketing
• B2B Marketing
• Cross-functional Collaboration

Benefits

• Medical Insurance
• Paid Leaves
• 401k with company match

About the company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.