Senior Associate - Digital Marketing

About the job

Roles & Responsibilities • Agency Performance Management: Oversee and own the performance of external media agency partners. Serve as the day-to-day liaison to ensure agency-led campaigns align with firm objectives, holding partners accountable to agreed-upon KPIs, media efficiency targets, and delivery timelines. • Campaign Management: Build, launch, and manage in-house paid campaigns across key B2B channels, with a heavy emphasis on LinkedIn Campaign Manager, Google Ads (Search & Display), and programmatic platforms. • Audience Targeting: Develop and implement sophisticated B2B targeting strategies, including Account-Based Marketing (ABM) lists, retargeting, and custom audience segments to effectively reach global decision-makers. • Optimization & Bidding: Monitor daily campaign pacing and budget utilization. Continuously optimize bids, audience parameters, and placements to improve key performance indicators such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates. • Data Analytics & Reporting: Extract performance data from native ad platforms and analytics tools to assist in building weekly and monthly reporting dashboards. Identify data trends to provide actionable recommendations for future media buys. • Creative Testing (A/B): Collaborate with the design and editorial teams to traffic ad creatives. Setup and monitor rigorous A/B tests for ad copy, imagery, and landing pages to determine winning variations. • Ad Operations: Ensure all campaigns are tracked flawlessly using proper UTM parameters, conversion tracking tags, and pixel implementations. Equal Opportunity Employer WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law. We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs. Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.

Requirements

• Campaign Management
• B2B Targeting
• Data Analytics
• Ad Operations
• Optimization and Bidding

Qualifications

• Bachelor’s degree in Marketing
• MBA

Preferred Technologies

• Campaign Management
• B2B Targeting
• Data Analytics
• Ad Operations
• Optimization and Bidding

About the company

WeWork India is one of India’s leading flexible workspace operators – ‘Great Place To Work’ certified (Nov 2024 – Nov 2025), aimed at creating flexible workspace solutions for companies of all sizes. Since its inception in India in 2016, WeWork India has expanded across 68 operational centres in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad. WeWork India meets distinct workspace needs for various businesses, providing customized and curated solutions. It is driven by collaboration, creativity, and a shared vision to redefine the future of work.