Senior Associate in Content Writing

About the job

Role Overview: As a Senior Associate in Content Writing at Plaksha University's School of AI, your primary responsibility will be to create compelling and effective content that promotes the Master's Program. You will collaborate closely with the Program Management team to design copy, collateral, brochures, and digital marketing campaigns to enhance awareness and generate leads. Your role is crucial in shaping the messaging that aligns with the brand voice and attracts potential students to the program. Key Responsibilities: - Develop high-quality and engaging content for various platforms such as websites, brochures, social media, email campaigns, and marketing materials. - Write clear, persuasive, and original copy that resonates with the brand messaging. - Create content for digital marketing campaigns including social media posts, email newsletters, and online advertisements. - Optimize content for search engines to enhance organic search rankings and drive traffic to the program's website. - Collaborate with faculty, admissions, and marketing teams to gather insights and information for content development. Qualifications Required: - Bachelor's degree in English, Communications, Marketing, or a related field. - 4-5 years of experience in content writing, copywriting, or a related role. - Proven experience in creating content for marketing campaigns and collateral. - Excellent writing, editing, and proofreading skills. - Ability to create compelling content that drives engagement and conversions. - Strong understanding of digital marketing and SEO best practices. - Strong organizational and time management skills to handle multiple projects simultaneously.

Requirements

• Content Writing
• Copywriting
• Digital Marketing
• SEO
• Editing

Qualifications

• Bachelor's degree in English, Communications, Marketing, or a related field

Preferred Technologies

• Content Writing
• Copywriting
• Digital Marketing
• SEO
• Editing