Senior Associate Marketing Specialist
About the job
Key responsibilities: • Assists with the coordination and execution of marketing campaigns. • Works closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets. • Helps with the maintenance of the marketing activity calendar and supporting information. • Helps the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics. • Works closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generation programs. • Assists the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals. • Helps with the delivery of content, tools and materials for internal and external communications. • Participates in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners. • Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications. • Helps with the coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas. • Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content. • Performs any other related task as required. To thrive in this role, you need to have: • Developing knowledge and understanding of all relevant industry standards. • Developing knowledge and understanding of best practices for marketing. • Excellent written and verbal communication skills. • Excellent ability to interact with a variety of internal team members at different levels in the organization. • Demonstrates good understanding of the features and benefit of the company’s products and services. • Developing understanding how databases are utilized in effective marketing. • Ability to articulate company's value proposition. • Ability to work with and manage many projects within the required deadlines. • Awareness of data privacy and compliance as they relate to marketing activities. • Developing knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations. • Developing understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions. Academic qualifications and certifications: • Bachelor’s degree or equivalent in Marketing Management or related field. Required experience: • Moderate level of experience with a solid background in all aspects of marketing. • Moderate level of work experience as a Marketing Specialist. • Moderate level of experience with marketing service delivery software. • Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365. Workplace type: Remote Working About NTT DATA is part of NTT Group and headquartered in Tokyo.
About the company
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies.
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