Senior Associate Product Marketing

About the job

Role Overview As a PMM, you will support go-to-market initiatives across Azentio’s product portfolio. You’ll work closely with product, sales, and marketing teams to articulate product value, build compelling enablement material, and help position Azentio as a trusted technology partner to financial institutions. This is a hands-on role ideal for someone with 3-5 years of experience in B2B product marketing. Key Responsibilities: Go-to-Market & Positioning • Assist in developing product positioning, messaging, and value propositions that differentiate Azentio’s offerings. • Support product launches - prepare collateral such as sales decks, one-pagers, case studies, and battlecards. • Conduct market and competitive research to inform positioning and sales strategy. Sales Enablement • Develop and maintain sales enablement content (presentations, FAQs, feature summaries, objection-handling guides). • Collaborate with sales and pre-sales to understand pain points and update enablement material accordingly. • Track usage and effectiveness of enablement content to identify improvement areas. Content & Campaign Support • Partner with the central marketing team to create product-focused content - blogs, landing pages, email campaigns, and video briefs. • Assist in building narratives for webinars, events, and customer-facing campaigns. • Maintain product marketing repositories and ensure content consistency across platforms. Market Intelligence • Monitor competitor messaging, customer trends, and analyst reports. • Summarize insights to support senior PMMs and product teams in refining strategy.

Qualifications

• 4-6 years of experience in product marketing in a B2B or SaaS environment
• Excellent written and verbal communication skills
• Strong analytical and research capabilities

About the company

Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Beyontec Technologies and Path Solutions. Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE™ (Universal Lending), AMLOCK™ (Anti-Money Laundering & Compliance software suite), PREMIA™ Astra (Core Insurance software), ORION™ (Enterprise Resource Planning software) and MFUND Plus™ (Asset Management platform). Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners. Azentio offers a comprehensive range of products – serving core operations to modern digital needs – for the financial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution. At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must be taken by committing excellence - excellence in our products, our services, our ideas, and our people.