Senior Brand Manager

About the job

As a Senior Brand Manager for the OTC product categories within the Healthcare Division of a leading FMCG organization, your role involves end-to-end brand ownership, including P&L management, brand strategy, launches, and market growth across offline and online channels. This high-impact position offers strong leadership visibility and the opportunity to shape scalable brands in a competitive and fast-growing healthcare market. Key Responsibilities: - **Brand Strategy & P&L Ownership** - Take ownership of brand P&L focusing on topline growth and margin improvement. - Define brand vision, architecture, and long-term growth strategy. - Develop and execute annual marketing plans covering ATL, BTL, and Digital channels. - **New Product Development & Launch** - Identify new categories, extensions, and innovation opportunities. - Lead product conceptualization, pricing, sourcing, GTM strategy, and launch execution. - Drive successful offline and online brand launches. - **Consumer Insights & Market Intelligence** - Lead consumer research, market visits, and insight mining. - Monitor category performance, competition, and market share trends. - Translate insights into impactful communication and activation strategies. - **Brand Activation & Execution** - Manage creative, media, digital, and BTL agencies. - Implement channel-specific GTM plans, promotions, and trade marketing initiatives. - Monitor marketing spends, ROI, and budget optimization. - **Team & Stakeholder Management** - Lead and develop Brand Executives / ABMs. - Collaborate cross-functionally with Sales, R&D, Supply Chain, Operations, and Media teams. Qualification Required: - **Education:** MBA (Marketing) from a reputed institute. - **Experience:** 6-12 years of experience in FMCG / OTC / Consumer Healthcare, with hands-on experience in brand management, launches, and P&L. Prior exposure to healthcare or OTC categories is highly preferred. Key Skills: - Brand Strategy & Brand Building - ATL / BTL / Digital Marketing - Consumer Insights & Market Analytics - New Product Development - Commercial & Financial Acumen - Team Leadership & Stakeholder Management.

Requirements

• Brand Management
• P&L Management
• Market Growth Strategy
• Product Launch
• Consumer Insights

Qualifications

• MBA (Marketing)
• 6-12 years in FMCG

Preferred Technologies

• Brand Management
• P&L Management
• Market Growth Strategy
• Product Launch
• Consumer Insights