Senior Brand Manager

About the job

Our client is looking for a dynamic and experienced Senior Brand Manager to drive brand strategy and execution for their fast-moving consumer goods (FMCG) portfolio. This exciting remote position allows you to shape brand direction from anywhere. You will be responsible for developing and implementing comprehensive brand plans, including market research, positioning, messaging, and marketing campaigns... Responsibilities: • Develop and execute comprehensive brand strategies and marketing plans. • Conduct market research, consumer analysis, and competitive intelligence. • Define brand positioning, messaging, and value propositions. • Oversee the creation of marketing collateral, advertising campaigns, and digital content. • Manage marketing budgets and track ROI for all brand initiatives. • Collaborate with sales and product development teams to ensure successful product launches and market penetration. • Analyze brand performance metrics and market share, providing regular reports. • Build and maintain strong relationships with external agencies and partners.

Requirements

• Brand strategy
• Market research
• Project management
• Leadership skills

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field

Preferred Technologies

• Brand strategy
• Market research
• Project management
• Leadership skills