Senior Brand Manager

About the job

Our client, a dynamic leader in the fast-moving consumer goods (FMCG) sector, is seeking a highly motivated and experienced Senior Brand Manager to join their innovative team in Dehradun, Uttarakhand, IN. This pivotal role will involve developing and executing comprehensive brand strategies to drive market share, consumer engagement, and revenue growth for a portfolio of cutting-edge products. You will be instrumental in shaping the brand's identity, crafting compelling marketing campaigns, and ensuring consistent brand messaging across all channels. Responsibilities will include: - Conducting in-depth market research and consumer insights analysis to identify emerging trends and opportunities. - Developing strategic brand plans, including product positioning, pricing strategies, and promotional activities. - Collaboration with cross-functional teams, including sales, product development, and R&D, will be crucial to ensure seamless product launches and ongoing brand support. - Managing brand budgets effectively, tracking performance metrics, and providing regular reports on brand health and ROI. The ideal candidate will possess a proven track record in brand management within the FMCG industry, demonstrating strong analytical, strategic thinking, and leadership skills. You should be adept at creative problem-solving and possess excellent communication and presentation abilities. Experience in developing integrated marketing communications plans and managing agency relationships is essential. This is an exciting opportunity to make a significant impact within a forward-thinking organization. The successful candidate will be responsible for fostering brand loyalty, expanding market penetration, and ultimately contributing to the long-term success of our client's brands in the competitive Indian market. The role requires a deep understanding of consumer behavior, market dynamics, and the competitive landscape of the FMCG industry. You will also be involved in the development of new product concepts and the refinement of existing product lines to meet evolving consumer needs and preferences. Key Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. - Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector. - Demonstrated success in developing and launching new products. - Strong understanding of market research methodologies and data analysis. - Proven ability to manage budgets and measure campaign effectiveness. - Excellent leadership, interpersonal, and communication skills. - Proficiency in relevant software and analytics tools.

Requirements

• Brand management
• Market research
• Analytical skills
• Budget management
• Communication skills
• Leadership
• Marketing communications

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• MBA preferred

Preferred Technologies

• Brand management
• Market research
• Analytical skills
• Budget management
• Communication skills
• Leadership
• Marketing communications