Senior Brand Manager

About the job

This role is perfect for a seasoned marketing professional with a proven track record in the FMCG sector, exceptional leadership skills, and a deep understanding of consumer insights and market trends. You will be responsible for defining brand strategy, driving product innovation, and overseeing marketing campaigns to enhance market share and brand equity. Key Responsibilities: • Develop and execute comprehensive brand strategies, including market positioning, product innovation roadmaps, and marketing plans, to achieve business objectives. • Conduct in-depth market research, consumer analysis, and competitive landscape assessments to identify new opportunities and challenges. • Lead the conceptualization, development, and launch of new products, ensuring alignment with brand vision and consumer needs. • Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, ATL, BTL). • Manage the brand's P&L, setting sales targets, and monitoring performance against key metrics. • Collaborate effectively with cross-functional teams, including R&D, Sales, Supply Chain, and agencies, to ensure successful product development and market execution. • Build and mentor a high-performing brand team, fostering a culture of creativity and accountability. • Monitor brand performance, analyzing sales data, market share, and consumer feedback to make data-driven decisions. • Ensure consistent brand messaging and visual identity across all touchpoints. • Manage relationships with advertising agencies, media partners, and other external stakeholders.

Requirements

• Brand Strategy
• Product Innovation
• Market Research
• Leadership
• Marketing Campaigns

Qualifications

• MBA in Marketing
• Minimum of 8 years of progressive brand management experience

Preferred Technologies

• Brand Strategy
• Product Innovation
• Market Research
• Leadership
• Marketing Campaigns

About the company

Our client, a dynamic and rapidly expanding Fast-Moving Consumer Goods (FMCG) company with a strong presence in Kochi, Kerala, IN, is seeking an innovative and strategic Senior Brand Manager to spearhead their new product development and brand growth initiatives.