Senior Campaign & Digital Marketing Specialist

About the job

Senior Campaign & Digital Marketing Specialist - WFH • Must Apply through the link - https://forms.gle/kiLhaSV98P7RcDe2A* At Blurn.com, we are looking for an Experienced Campaign & Digital Marketing Specialist (WFH) for client and own agency lead generation and sales growth. Key Responsibilities Include • Campaign Strategy & Management • Develop, implement, and manage ROI-driven paid advertising strategies across Google Ads and Meta Ads. • Plan and execute campaigns across Search, Display, Shopping, YouTube, Facebook, and Instagram. • Align ad strategies with overall marketing and business objectives. • Budget & Performance Optimisation • Manage monthly and quarterly ad budgets with a focus on maximising ROI. • Continuously monitor campaign performance, adjusting bids, budgets, and targeting to optimise results. • Identify cost-saving opportunities without compromising campaign effectiveness. • Audience Targeting & Segmentation • Build and refine audience segments using demographic, behavioural, and interest-based targeting. • Develop and execute remarketing strategies to maximise customer retention and conversions. • Ad Copy & Creative Optimisation • Write, test, and optimise compelling ad copy to improve CTR and conversion rates. • Collaborate with the creative team to develop high-performing ad creatives. • Conduct A/B testing for ad variations and landing pages. • Analytics, Reporting & Insights • Track, analyse, and report campaign performance using Google Analytics (advanced level), along with platform-specific dashboards (Google, Meta, Bing, TikTok, etc.) • Provide actionable insights and recommendations based on data trends. • Develop performance reports for stakeholders, including ROI, CPA, ROAS, and attribution analysis. 6. SEO • Manage end-to-end SEO activities. • Perform ongoing keyword research to discover and expand keyword opportunities. • Optimize landing pages, blogs, and other website elements for SEO performance. • Research, analyze, develop, and implement effective SEO and link-building strategies. • Handle miscellaneous SEO-related tasks as required. 7. Additional Responsibilities • To oversee this and other business operations as necessary. • Email Marketing, etc. Required Skills & Qualifications • Minimum 4 years of hands-on experience in paid media management (Google Ads & Meta Ads) and Digital Marketing. • Advanced knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution modelling.

Requirements

• Google Ads
• Meta Ads
• SEO
• Google Analytics
• Data Analysis

Qualifications

• Degree in Marketing or relevant field

Preferred Technologies

• Google Ads
• Meta Ads
• SEO
• Google Analytics
• Data Analysis

Benefits

• 27 Days leave allowance
• 10 days National Holidays
• Work from home
• Compulsory annual salary review/hike

About the company

With HQ in Australia, and clients in Australia, UK, & USA, we’re a rapidly growing digital marketing agency with a team of 12+ staff in India. Our main services include: SEO, Paid Search Ads on Google & Bing, Paid & Organic Social Media including Meta (Facebook & Instagram), Adroll Retargeting, Websites, Apps, Marketing Automation, GoHighLevel, etc.