Senior Consultant, Marketing

About the job

Overview WELCOME TO SITA At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward - we're proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow. Are you ready to love your job? The adventure begins right here, with you, at SITA. PURPOSE The role is responsible for driving strategic, high-impact marketing initiatives that support the commercial and growth objectives of the Asia-Pacific. This role leads the execution of integrated Marketing & Communications programs - fully aligned with SITA’s global and regional strategy - to enhance brand presence, strengthen customer engagement, and accelerate business development opportunities across India’s aviation and technology ecosystem. What Will You Do Strategic Marketing Leadership • Translate the regional business strategy into clear, actionable marketing plans that support revenue, customer engagement, and market growth objectives. • Partner closely with India leadership, sales teams, and global marketing stakeholders to ensure alignment and visibility across all initiatives. Campaigns, Programs & Events • Lead end-to-end planning and execution of regional marketing campaigns, programs, and events - including industry forums, customer roundtables, and partner engagements. • Ensure all activities integrate seamlessly with SITA’s global marketing priorities and messaging framework. Customer & Market Insights • Conduct customer, market, and competitive analysis to support account-based marketing (ABM) programs for priority accounts in India. • Provide intelligence on customer needs, market shifts, competitor activities, and emerging opportunities relevant to the region’s priorities. Content & Thought Leadership • Develop high-quality, locally relevant content - including case studies, articles, presentations, and collateral - to reinforce SITA’s leadership and strengthen positioning in India. • Contribute to or co-create thought leadership initiatives, executive speaking opportunities, and industry engagements. Brand, Reputation & Communications • Ensure consistent application of SITA's brand, narrative, and visual identity across all India marketing touchpoints. • Protect and elevate SITA’s reputation by ensuring brand compliance and delivering high-impact communications across digital and offline channels. Stakeholder & Industry Engagement • Support key relationships with industry associations, aviation bodies, partners, and influencers in line with SITA’s India strategy. • Contribute to targeted contact strategies for top customers and regional decision-makers to ensure precision in messaging and engagement. Marketing Operations & Governance • Monitor marketing performance, track ROI, and manage India marketing budgets efficiently. • Maintain transparency of all regional marketing activities by adhering to global processes, reporting frameworks, and governance standards. • Ensure high-quality collaboration with the global Marketing Profession to drive alignment and continuous improvement. Qualifications EXPERIENCE, KNOWLEDGE & SKILLS • At least 8 years of progressive marketing experience, ideally in B2B technology, aviation, travel, or enterprise solutions. • Proven capability in campaign management, regional marketing, stakeholder engagement, and content creation. • Strong analytical skills with experience in customer segmentation, market insights, and competitor analysis. • Excellent communication, collaboration, and project management skills. • Ability to work in a matrix environment with global and regional teams. EDUCATION & QUALIFICATIONS • Bachelor’s degree in Business, Marketing, Communications, or a related field. • Post-graduate qualification or MBA preferred. What We Offer • We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. • Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever. 🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs) ⏰ Flex Day: Make your workday suit your life and plans. 🌎 Flex-Location: Take up to 30 days a year to work from any location in the world. 🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs. 🚀 Professional Development: Level up your skills with our training platforms, including LinkedIn Learning! 🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status. SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.

Qualifications

• Bachelor’s degree in Business
• Marketing
• Communications
• or a related field

Benefits

• Work from home
• Employee Assistance Program (EAP)
• Professional Development
• Competitive benefits

About the company

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork.