Senior Consumer Insights Manager

About the job

Job Requirements Role/ Job Title: Senior Consumer Insights Manager Function/ Department: Marketing Strategy Job Purpose: 'At IDFC FIRST Bank, we are reimagining banking with a purpose — building a bank that’s truly “Always You First.” We combine customer-centric innovation, ethical practices, and digital-first thinking to create products and experiences that serve people, not just profits. The role holder will research and insight programs, integrate customer learnings into marketing and product decisions, manage social and digital intelligence tools, and support the overall insight strategy. Roles & Responsibilities: • Insight Program Leadership: Manage end-to-end insight studies—qualitative and quantitative research, customer immersions, segmentation, need-state analysis. • Social & Digital Intelligence: Handle social listening workflows, track trends, sentiment, competitor conversations, audience themes, and report actionable insights. • Digital Marketing Intelligence: Operate tools like SimilarWeb, SEMRush, GWI, app metrics platforms; translate outputs into marketing recommendations. • Cross-Functional Collaboration: Work closely with digital acquisition, product, brand, analytics, and content teams to integrate insights into decisions. • Customer Data Interpretation: Partner with analytics teams to triangulate research findings with internal data. • Vendor Coordination: Manage research partners and ensure timely, high-quality delivery. • Insight Storytelling: Build narratives for marketing and product teams; create clear, structured presentations. Secondary Responsibilities: • Insight Documentation & Repository: Maintain insight libraries, frameworks, and templates. • Data Hygiene for Listening Tools: Ensure accurate taxonomies, categories, and dashboards for listening systems. • Support New Proposition Development: Provide consumer insight inputs for product development and GTM. • AI & Automation Support: Assist in building AI-based summary reports and VOC dashboards. Education Qualification: Graduate - Bachelors in Business, social sciences, media, engineering Post Graduate - MBA Experience: 3+ years preferred

Requirements

• Research
• Data analysis
• Insight integration

Qualifications

• Bachelors in Business, social sciences, media, engineering
• MBA (preferred)

Preferred Technologies

• Research
• Data analysis
• Insight integration