Senior Content Strategist

About the job

As a Senior Content Strategist at our client, a prominent name in the Media & Public Relations industry, you will play a crucial role in leading content initiatives to enhance brand visibility, engage target audiences, and drive measurable results across various platforms. Based in the vibrant Pune office, your responsibilities will involve developing and executing comprehensive content strategies, conducting audience research, defining content pillars and messaging frameworks, overseeing content creation, and ensuring brand consistency and quality. Your collaborative efforts with marketing, design, and PR teams will align content with broader communication goals, making this an exciting opportunity to shape the narrative of prominent brands. • Key Responsibilities: - Develop and implement data-driven content strategies aligned with business objectives and target audience needs. - Conduct comprehensive audience and market research to identify content opportunities and trends. - Define content pillars, key messaging, and tone of voice for various brand communications. - Oversee the editorial calendar and manage the end-to-end content creation process. - Collaborate with designers and videographers to produce compelling visual and multimedia content. - Optimize content for search engines (SEO) to maximize organic reach and engagement. - Analyze content performance using analytics tools and provide actionable insights for improvement. - Manage social media content distribution and community engagement. - Stay current with industry best practices in content marketing, PR, and digital media. - Ensure all content adheres to brand guidelines and quality standards. • Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. - Minimum of 6 years of experience in content strategy, content marketing, or digital marketing. - Proven experience in developing and executing successful content strategies for diverse platforms. - Excellent writing, editing, and proofreading skills with a strong portfolio of published work. - Proficiency in SEO principles and keyword research tools. - Experience with content management systems (CMS) and social media management platforms. - Strong analytical skills with the ability to interpret data and generate insights. - Excellent project management and organizational skills. - Ability to work collaboratively in a team environment.