Senior Content Writer

About the job

STRICTLY WORK FROM OFFICE (ON-SITE) AND FULL TIME JOB. APPLY ONLY IF YOU MEET THESE TWO CRITERIAS. About the Role We are looking for a Senior Content Writer who can translate complex financial and insurance concepts into clear, credible, insight-driven content. Someone who understands consumer insurance behaviour, financial literacy gaps, product complexities, regulatory nuances, and can turn ra ... w data into powerful stories. This role requires an expert who can work closely with product, marketing, and research teams to produce content that is: accurate, structured, data-backed, compliant, easy to understand, and AI-assisted but humanised. • Key Responsibilities 1. Financial & Insurance Content Creation: Write long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.) • Create research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content. • Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content. 2. Data Interpretation & Insight Writing: Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns. • Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility. • Create data-driven storytelling with statistical clarity. 3. AI-Assisted Writing + Humanisation: Use AI tools to generate structured drafts, outlines, or research summaries. • Learn and follow the organisation’s internal AI-writing workflow. • Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice. • Maintain compliance, factual correctness, and ensure content feels expert-led, not AI-written. 4. Content Strategy & Structuring: Create SEO-optimised content structures for insurance keywords. • Build content templates, guidelines, and predictable narrative flows. • Ensure clarity hierarchy: hook → insight → explanation → data → CTA. • Maintain consistent formatting across all financial content. 5. Compliance & Accuracy: Align all content with IRDAI guidelines, internal compliance checks, and legal requirements. • Ensure every claim, benefit, and feature is factually validated. 6. Cross-Functional Collaboration: Coordinate with insurance product teams, underwriting, claims, marketing, and analytics. • Understand product briefs deeply before writing. • Assist in scriptwriting for videos, brochures, emailers, and sales collateral. Required Skills: • Core Expertise Strong command over financial and insurance concepts • Exceptional writing, editing, and structuring skills • Ability to simplify complex jargon • Strong grasp of consumer psychology and readability • Technical & Analytical Skills Proficiency in insurance research, market benchmarking, and data interpretation • Ability to convert data into comparative tables, matrices, and figures • Understanding of SEO for financial content • Ability to break down regulatory updates clearly • AI + Content Operations Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.) • Ability to refine and humanise AI-generated drafts • Fast learner of internal content workflows and writing SOPs • Soft Skills Detail-oriented • Deadline-driven • Strong communication and briefing skills • Ability to manage multiple content streams • Structured thinking and problem-solving approach • Preferred Experience 3–5+ years in insurance, fintech, BFSI, wealth management, or related industries • Experience creating data-backed financial explainers • Familiarity with IRDAI guidelines and insurance documentation • Experience with content for web, social, performance marketing, and sales enablement.

Requirements

• Content Writing
• Data Analysis
• SEO Optimization
• Collaboration

Preferred Technologies

• Content Writing
• Data Analysis
• SEO Optimization
• Collaboration