Senior Content Writer & Strategist

About the job

As a Senior Content Writer & Strategist, your role will involve leading content strategy, crafting compelling copy, and guiding creative teams to deliver integrated, results-driven communication. Key Responsibilities: - Create compelling content and copy for digital, print, and offline platforms - Lead campaign ideation and content strategy - Develop engaging, persuasive, and brand-aligned copy for marketing campaigns - Write and adapt content in English, Hindi, and Gujarati - Collaborate closely with design and marketing teams on campaign concepts and execution - Ensure consistency in tone, quality, and brand voice across all touchpoints - Edit, proofread, and optimize content for clarity, impact, and timelines - Apply basic SEO and marketing communication principles - Manage multiple formats and deadlines efficiently Qualifications Required: - Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field - Proven experience in an advertising or creative agency in a senior content or strategy role - Excellent writing, editing, and conceptual skills across multiple formats - Strong presentation and client-facing communication skills - Experience with digital platforms, social media, and content analytics Additional Company Details: - Must have 2-3 years of experience - Location: Surat On-site (No WFH) - Proficiency in Gujarati language is a must If you are interested in this position, please apply by contacting hr@uirpl.com or calling 9879100010.

Requirements

• Content Strategy
• Writing
• Editing
• SEO
• Multi-language Proficiency

Qualifications

• Bachelor's degree in English
• Journalism
• Mass Communication
• Marketing

Preferred Technologies

• Content Strategy
• Writing
• Editing
• SEO
• Multi-language Proficiency