Senior Data Scientist – MMX

About the job

Key Responsibilities: • Lead end-to-end development of Marketing Mix Models (MMM) , from data preparation to model building, validation, and business recommendations. • Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI. • Collaborate with clients and internal stakeholders to understand business objectives , translate them into analytical frameworks, and present insights with clarity. • Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling. • Drive automation and scalability in modeling pipelines and reporting dashboards. • Explore and apply emerging methods (e.G., causal inference, machine learning) to enhance traditional MMM approaches. • Communicate findings effectively through visualizations, presentations, and business-focused storytelling.

Requirements

• Marketing Mix Modeling
• Statistical models
• Python
• SQL

Qualifications

• 4–8 years of experience in advanced analytics

Preferred Technologies

• Marketing Mix Modeling
• Statistical models
• Python
• SQL

About the company

We are looking for a Senior Data Scientist – MMX to join our growing team. In this role, you will lead and contribute to Marketing Mix Modeling (MMM) and advanced analytics engagements.