Senior Decision Analyst

About the job

Join us as a "Senior Decision Analyst" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unparalleled customer experiences. Basic/ Essential Qualifications: • Bachelor’s degree. Not mandatory but beneficial if in Marketing, Business, Economics, Statistics, or a related field. • Proven experience in developing /measuring marketing strategies and KPIs across digital and traditional channels. • Strong proficiency in data analysis tools like Python, SQL, Excel. • Ability to interpret complex data and translate it into actionable insights. Purpose of the role To implement data quality process and procedures, ensuring that data is reliable and trustworthy, then extract actionable insights from it to help the organisation improve its operation, and optimise resources. Accountabilities • Investigation and analysis of data issues related to quality, lineage, controls, and authoritative source identification. • Execution of data cleansing and transformation tasks to prepare data for analysis. • Designing and building data pipelines to automate data movement and processing. • Development and application of advanced analytical techniques, including machine learning and AI, to solve complex business problems.

Requirements

• Data Analysis
• Marketing Strategy
• Data Quality Management
• Machine Learning
• AI Application

Qualifications

• Bachelor’s Degree in Related Field
• Experience in Marketing Analytics

Preferred Technologies

• Data Analysis
• Marketing Strategy
• Data Quality Management
• Machine Learning
• AI Application

About the company

Barclays is a major global financial services provider engaged in personal banking, corporate banking, investment banking, and investment management.