Senior Digital Campaign Specialist

About the job

About Darwinbox: Darwinbox is a global leader in AI-powered HCM, purpose-built for enterprises managing the scale and complexity of distributed workforces. Headquartered in India, with operations across Southeast Asia, Middle East, and North America, the platform supports 1,000+ enterprises in 130+ countries, impacting 4M+ employees. Backed by marquee investors including Salesforce, Peak XV, Lightspeed, and Microsoft, we are building a world-class HR tech product from Asia that shapes the future of work. Responsibilities: • Understand ideal buyer personas in a specific region, their goals and challenges, and define solutions that position the Darwinbox suite of products optimally within a focus segment. • Work with the geo-marketing lead to translate the marketing strategy into funnel-focused digital marketing campaigns. • Execute the campaigns across channels and keep a close eye on the performance. • Analyze program and campaign data, drive insights, and develop constant improvement strategies to achieve overall targets for the team. • Constant evaluation of new channels and account-based marketing strategies and tactics to drive enterprise demand generation goals • Work closely to develop content, design, targeting and channel strategies while working with appropriate teams for execution. • Giving actionable feedback to content & design for continuous improvements. • Demonstrate superior technical expertise and organizational capabilities in project and campaign management, market research and commercial awareness. Performance Metrics • Number of ‘Marketing Qualified Leads’ & ‘Opportunities’ • Cost Per Opportunity and Customer Acquisition Cost • Other Channel Based Conversion Metrics Who Should Apply? • You have 6-10 years of digital marketing experience with a focus on demand generation in the B2B technology space, preferably an enterprise software company. • You have experience of using different digital channels, such as paid ads, organic, email, digital events, and more. • You have not just been an administrator of marketing technologies (Hubspot/Marketo/Pardot) but also love working with them. • You thrive in cross-functional environments which require collaboration. • You have knack for over-communication and ability to bring together cross-functional teams to deliver on business objectives. • You have a strong grasp of funnel-focused marketing activities to create demand and retain customers. • You can strike a balance between developing the overall strategy and driving execution. You don’t shy away from executing things yourself and pick up the baton wherever necessary.

Requirements

• Buyer personas
• Digital marketing
• Funnel-focused campaigns
• Cross-functional coordination
• Project management

Preferred Technologies

• Buyer personas
• Digital marketing
• Funnel-focused campaigns
• Cross-functional coordination
• Project management

About the company

Darwinbox is a global leader in AI-powered HCM, purpose-built for enterprises managing the scale and complexity of distributed workforces. Headquartered in India, with operations across Southeast Asia, Middle East, and North America, the platform supports 1,000+ enterprises in 130+ countries, impacting 4M+ employees. Backed by marquee investors including Salesforce, Peak XV, Lightspeed, and Microsoft, we are building a world-class HR tech product from Asia that shapes the future of work.