Senior Digital Marketing Executive / Manager

About the job

Key Responsibilities: 1️⃣ Strategy & Planning • Develop and execute digital marketing strategies aligned with overall business goals. • Plan and implement campaigns across all digital channels to increase brand visibility and lead generation. • Analyze trends and insights to optimize performance and ROI. 2️⃣ SEO & Website Coordination • Coordinate with the SEO team to improve website rankings and organic traffic. • Ensure all website content and landing pages are optimized for SEO and conversion. • Track keyword performance, backlinks, and technical SEO improvements. 3️⃣ Social Media Management • Build and manage the brand presence on Instagram, LinkedIn, YouTube, Facebook, Snapchat, and X (Twitter). • Create engaging content strategies to boost follower engagement and brand recall. • Plan monthly social calendars and analyze social performance reports. 4️⃣ Paid Campaigns (Meta & Google Ads) • Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns for lead generation. • Manage ad budgets, targeting, A/B testing, and performance tracking. • Continuously monitor campaign KPIs like CPC, CPL, CTR, and conversion rate for improvement. 5️⃣ Analytics & Reporting • Prepare and present monthly performance reports with actionable insights. • Use tools like Google Analytics, Meta Business Suite, Google Ads Manager, and Search Console to monitor digital health. Requirements: • Bachelor’s degree in marketing, Digital Media, or related field. • 2–6 years of proven experience in digital marketing, paid ads, and SEO coordination. • Strong knowledge of Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.), and social media analytics. • Creative mindset with strong analytical and communication skills. • Ability to manage multiple platforms and meet deadlines in a fast-paced environment.

Requirements

• Digital Marketing
• SEO
• Paid Ads
• Social Media Management
• Analytics

Qualifications

• Bachelor’s degree in marketing
• Digital Media or related field

Preferred Technologies

• Digital Marketing
• SEO
• Paid Ads
• Social Media Management
• Analytics

About the company

Global Colliance is a leading study abroad and career consulting organization helping students connect with top global universities and achieve their international education dreams.