Senior Digital Marketing Manager

About the job

Technical Skills: • Must have 10+ years' experience in SEO, PPC, social media, and email marketing. Strong skills in Google Analytics, SEMrush, Facebook Ads Manager. Excellent communication, leadership, and client-facing. • Manage and implement effective lead generation campaigns (LinkedIn, email outreach, web research). • Develop and manage end-to-end SEO strategies (on-page, off-page, technical SEO). • Must have experience working on multiple projects of different natures. • Assisting the content team in the creation of high-quality, informative SEO content. • Conduct competitive analysis to uncover organic opportunities. • Perform keyword research to optimize existing content, identify target keywords and find new opportunities to increase website traffic. • Work closely with the development and marketing team to ensure SEO best practices are properly implemented. • Research and analyze competitor links. • Develop and execute a strategy to acquire backlinks that will positively impact organic search visibility. • Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies. Behavioral Responsibility: • Motivated and able to take ownership of the task assigned. • Deadline-driven. • Continuously discover, evaluate and implement new technologies to maximize testing skills. Number of Vacancies: 2.