Senior Digital Marketing Specialist

About the job

As a Senior Digital Marketing Specialist at our client, a leading name in the creative industries, located in Bengaluru, Karnataka, IN, you will play a crucial role in developing and executing cutting-edge digital marketing strategies to enhance our client's presence within the arts and entertainment sector. • *Key Responsibilities:** - Develop and implement comprehensive digital marketing plans that align with brand objectives and target audience segmentation. - Manage and optimize paid advertising campaigns (PPC, social media ads) to drive traffic, conversions, and brand awareness. - Create compelling and engaging content across various channels such as social media, blog articles, email newsletters, and website copy tailored to diverse artistic communities. - Analyze campaign performance data using tools like Google Analytics, social media insights, and CRM platforms to identify trends, measure ROI, and provide actionable recommendations. - Collaborate with creative teams, artists, and event organizers to develop promotional materials and integrated marketing initiatives. - Stay updated on the latest digital marketing trends, tools, and best practices within the arts and entertainment landscape. - Manage the company's online reputation and engage with online communities to enhance positive brand perception. - Conduct market research to identify new opportunities and competitive insights within the sector. - Coordinate with external agencies and vendors for specialized marketing services as needed. • *Qualifications Required:** - Bachelor's degree in Marketing, Communications, or a related field. - Minimum of 5 years of experience in digital marketing, preferably within the arts, culture, or entertainment industry. - Proven expertise in SEO, SEM, content marketing, social media management, and email marketing. - Strong analytical skills, proficiency in marketing automation tools, and a creative mindset. - Excellent communication and interpersonal skills for effective collaboration with various stakeholders. This role offers an exciting opportunity to shape the digital narrative of renowned artistic endeavors. You will enjoy a collaborative work environment and have the chance to make a significant impact. If you are a passionate individual who understands the nuances of marketing creative content and experiences, this role is for you. The position comes with a competitive salary and benefits package that reflects your experience and contribution.

Requirements

• Digital Marketing
• SEO
• PPC Campaigns
• Content Creation
• Analytics

Qualifications

• Bachelor's degree in Marketing
• 5 years of experience in digital marketing

Preferred Technologies

• Digital Marketing
• SEO
• PPC Campaigns
• Content Creation
• Analytics