Senior Digital Marketing Specialist

About the job

As a Senior Digital Marketing Specialist focusing on Content Strategy for a dynamic arts and entertainment company, your role includes developing and executing digital marketing campaigns to boost brand visibility, engage target audiences, and drive revenue from ticket sales and merchandise. You will have the flexibility of working remotely from any location within India. Key Responsibilities: - Develop and implement a comprehensive content marketing strategy across various digital channels such as social media, email, website, and paid advertising. - Create engaging and tailored content (text, images, videos) for specific audience segments and platforms. - Manage social media platforms by scheduling content, engaging with the community, and monitoring performance. - Ensure website content is up-to-date, SEO-optimized, and aligned with marketing goals. - Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. - Collaborate with creative teams, performers, and event organizers to create promotional materials. - Analyze campaign performance using tools like Google Analytics, social media insights, and CRM data. - Identify trends and insights to optimize campaign performance and shape future strategies. - Manage digital advertising budgets and oversee paid media campaigns like Google Ads and Facebook Ads. - Stay updated on digital marketing trends, tools, and best practices in the arts and entertainment industry. - Provide regular reports on campaign performance and ROI to stakeholders. Qualifications Required: - Proven track record in digital marketing, with a focus on content creation and strategy in arts, entertainment, or related creative fields. - Expertise in social media management, SEO, SEM, email marketing, and content management systems. - Strong copywriting, editing, and storytelling skills. - Proficiency in using analytics tools to measure and report campaign effectiveness. - Exceptional self-discipline, communication, and collaboration skills as this is a fully remote position.

Requirements

• Content marketing
• Social media management
• SEO
• Email marketing
• Campaign analysis

Preferred Technologies

• Content marketing
• Social media management
• SEO
• Email marketing
• Campaign analysis