Senior Digital Marketing Specialist

About the job

A forward-thinking creative agency is seeking a highly skilled Senior Digital Marketing Specialist to join their vibrant team in Kolkata, West Bengal, IN. This role is integral to developing and executing cutting-edge digital marketing strategies for a diverse portfolio of clients. You will be responsible for managing multi-channel campaigns, optimizing performance, and delivering measurable results. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content strategy, and analytics, coupled with a creative mindset and a passion for innovation. Key Responsibilities: Develop and implement comprehensive digital marketing strategies tailored to client needs. Manage and optimize paid search (SEM) and social media advertising campaigns across various platforms. Drive organic traffic through effective Search Engine Optimization (SEO) techniques. Develop and execute content marketing strategies, including blog posts, articles, and website copy. Manage social media channels, including content creation, community management, and campaign execution. Analyze campaign performance using tools like Google Analytics and generate insightful reports. Conduct keyword research, audience segmentation, and competitor analysis. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with creative teams, web developers, and account managers to ensure seamless campaign execution. Provide recommendations for website improvements and conversion rate optimization (CRO).

Requirements

• SEO
• SEM
• Social Media Marketing
• Content Strategy
• Analytics

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 5 years of experience in digital marketing

Preferred Technologies

• SEO
• SEM
• Social Media Marketing
• Content Strategy
• Analytics