Senior Digital Marketing Specialist

About the job

Key responsibilities include: • Developing and implementing comprehensive digital marketing strategies to promote events, artists, and initiatives. • Managing and optimizing online advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads. • Creating engaging and persuasive content for social media, website, and email marketing channels. • Monitoring and analyzing website traffic, campaign performance, and audience engagement using tools like Google Analytics. • Conducting keyword research and implementing SEO best practices to improve search engine rankings. • Managing social media profiles, fostering community engagement, and responding to inquiries. • Developing and executing email marketing campaigns, including list segmentation and automation. • Collaborating with creative teams to develop visual assets and marketing collateral. • Staying up-to-date with the latest digital marketing trends, tools, and best practices. • Generating regular reports on campaign performance, providing insights and recommendations for optimization. • Managing digital marketing budgets effectively to maximize ROI. • Identifying and leveraging new digital marketing channels and opportunities.

Requirements

• Understanding of digital marketing strategies
• SEO
• Content marketing
• Social media marketing

Qualifications

• Bachelor's degree in Marketing
• Minimum of 5 years of experience in digital marketing

Preferred Technologies

• Understanding of digital marketing strategies
• SEO
• Content marketing
• Social media marketing

About the company

Our client, a dynamic player in the arts and entertainment sector, is seeking an experienced Senior Digital Marketing Specialist to join their innovative team.