Senior Digital Marketing Strategist

About the job

Our client, a dynamic and rapidly growing e-commerce innovator, is seeking a highly analytical and creative Senior Digital Marketing Strategist to join their marketing powerhouse in Coimbatore, Tamil Nadu, IN. This strategic role will be instrumental in shaping and executing cutting-edge digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth across multiple online channels. You will be responsible for developing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital marketing landscape, including the latest trends, tools, and best practices. You will analyze market trends, customer behavior, and campaign performance data to identify opportunities for optimization and innovation. Key responsibilities include managing digital marketing budgets, overseeing the creation of engaging content, and ensuring a consistent brand voice across all digital platforms. This position demands strong analytical skills to interpret complex data sets, measure ROI, and provide actionable insights to senior leadership. You will collaborate closely with product development, sales, and creative teams to ensure marketing efforts are aligned with overall business objectives. The successful candidate must be proficient in using marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems. Excellent communication and presentation skills are essential for articulating strategies and presenting results to stakeholders. This is an exciting opportunity to make a significant impact on our client's online presence and drive measurable business outcomes. We are looking for a results-oriented individual who thrives in a collaborative environment and is passionate about leveraging digital channels to connect with target audiences. Responsibilities: Develop and execute comprehensive digital marketing strategies across all online channels. Manage and optimize SEO, SEM, social media, content, email, and affiliate marketing campaigns. Analyze campaign performance data, identify trends, and provide actionable insights for optimization. Oversee the creation of compelling and engaging digital content. Manage digital marketing budgets and allocate resources effectively to maximize ROI. Conduct market research and competitive analysis to identify new opportunities. Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals. Stay up-to-date with the latest digital marketing trends, tools, and technologies. Manage and nurture online communities and social media presence. Report on key digital marketing metrics to senior management. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred. Minimum of 7 years of experience in digital marketing, with a proven track record of success. In-depth knowledge of SEO, SEM, social media platforms, content marketing, and email marketing strategies. Proficiency with Google Analytics, Google Ads, and other digital marketing tools. Strong analytical and data interpretation skills. Excellent written and verbal communication skills. Experience in managing digital marketing budgets and agencies. Ability to work effectively in a hybrid work environment.

Requirements

• Digital marketing strategies
• SEO
• SEM
• Content marketing
• Budget management

Qualifications

• Bachelor's degree in Marketing
• Master's degree preferred

Preferred Technologies

• Digital marketing strategies
• SEO
• SEM
• Content marketing
• Budget management