Senior Digital Marketing Strategist

About the job

Our client is looking for a highly analytical and creative Senior Digital Marketing Strategist to drive online growth and engagement in Patna, Bihar. This role demands a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. The Senior Digital Marketing Strategist will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various platforms to achieve business objectives, such as lead generation, brand awareness, and customer acquisition. You will analyze campaign performance, identify trends, and optimize strategies for maximum ROI. The ideal candidate will have a proven track record of successfully managing large-scale digital marketing budgets and campaigns, with a strong focus on data-driven decision-making. Excellent communication and collaboration skills are essential, as you will work closely with internal teams, including sales, product development, and creative services. We seek an individual who can stay ahead of digital marketing trends, experiment with new technologies, and provide strategic insights to guide the company's online presence. This role is critical in shaping our client's digital footprint and driving measurable business outcomes through innovative online strategies. Key Responsibilities: - Develop and execute integrated digital marketing strategies aligned with business goals. - Manage and optimize SEO, SEM, PPC, social media, email, and content marketing campaigns. - Conduct market research and competitor analysis to identify opportunities and threats. - Analyze campaign performance using tools like Google Analytics, SEMrush, etc., and provide actionable insights. - Manage digital marketing budgets and allocate resources effectively to maximize ROI. - Oversee the creation of engaging and relevant digital content. - Collaborate with cross-functional teams to ensure cohesive marketing efforts. - Stay updated with the latest digital marketing trends, tools, and best practices. - Develop and manage A/B testing strategies for continuous improvement. - Report on key performance indicators (KPIs) and campaign outcomes to senior management. Qualifications: - Bachelor's degree in Marketing, Communications, Business, or a related field. - Minimum of 7 years of experience in digital marketing, with a focus on strategy development and execution. - Proven expertise in SEO, SEM, social media advertising, content marketing, and email marketing. - Strong analytical skills with proficiency in Google Analytics and other relevant tools. - Demonstrated experience in managing significant digital marketing budgets and campaigns. - Excellent project management and organizational skills. - Strong written and verbal communication abilities. - Ability to lead and mentor junior marketing team members. This is an exciting opportunity to lead digital marketing initiatives and make a substantial impact.

Requirements

• Digital Marketing
• SEO
• SEM
• Social Media Marketing
• Content Marketing
• Email Marketing

Qualifications

• Bachelor's degree in Marketing or related field

Preferred Technologies

• Digital Marketing
• SEO
• SEM
• Social Media Marketing
• Content Marketing
• Email Marketing