Senior Digital Marketing Strategist

About the job

Our client, a leading digital transformation firm, is seeking a highly experienced Senior Digital Marketing Strategist to join their dynamic team in Thane, Maharashtra, IN. This is a critical role where you will be instrumental in developing and executing innovative marketing campaigns that drive brand awareness, lead generation, and customer engagement across multiple digital channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and analytics to achieve measurable business objectives. Your day-to-day will involve deep dives into market research, competitor analysis, and identifying emerging trends to refine our digital strategy. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive messaging and successful campaign launches. The ideal candidate will have a proven track record of success in managing complex digital marketing initiatives and a strong understanding of the latest digital marketing tools and platforms. You will mentor junior marketing staff, conduct A/B testing to optimize campaign performance, and report on key performance indicators to senior management. This role requires a strategic thinker with exceptional analytical and problem-solving skills, coupled with a passion for all things digital. If you are a results-oriented marketer ready to make a significant impact in a challenging yet rewarding environment, we encourage you to apply. A bachelor's degree in Marketing, Business Administration, or a related field is required, along with at least 5-7 years of progressive experience in digital marketing. Advanced proficiency in Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools is essential. Experience with CRM systems and data visualization tools is a plus. This position offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a forward-thinking organization.

Requirements

• Digital Marketing Strategy
• SEO
• SEM
• Social Media Marketing
• Content Marketing
• Analytics

Qualifications

• Bachelor's degree in Marketing or related field
• 5-7 years of progressive experience in digital marketing

Preferred Technologies

• Digital Marketing Strategy
• SEO
• SEM
• Social Media Marketing
• Content Marketing
• Analytics