Senior Director - Digital Planning

About the job

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. Role At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Overview of the role: We are seeking a strategic, high-ownership digital leader to join as Senior Director – Digital Planning with 8+ years of experience in Digital Planning. You will lead full-funnel digital planning and media strategy, delivering integrated solutions that drive brand equity, performance, and commerce outcomes for marquee brands across lifestyle, retail, and health categories. Key Responsibilities • Digital Strategy & Planning • Build full-funnel digital media strategies aligned with brand and business objectives. • Integrate paid media with content, influencers, CRM, and commerce for cohesive consumer journeys. • Lead planning across channels including Meta, Google, YouTube, Programmatic, Amazon, Flipkart, Affiliates, OTT, and others. • Data-Driven & Audience-Led Thinking • Drive audience-first planning using data management platforms (DMPs/CDPs), first-party data, and insight tools. • Own the measurement strategy – defining KPIs, attribution models, A/B testing, and dashboarding. • Innovation & Platform Expertise • Lead platform innovation through new formats, betas, and partnerships (Meta, Google, Amazon, ShareChat, etc.). • Stay ahead of trends in AI, creative automation, voice, video, and commerce tech. • Client & Stakeholder Management • Serve as the chief digital advisor to senior clients and brand leaders. • Partner with internal teams (TV, strategy, content, analytics, activation) to deliver unified thinking. • Team Leadership • Mentor and grow a robust team of digital planners, specialists, and performance experts. • Promote a culture of learning, agility, and ownership. What You’ll Bring • Ownership-first mindset — thrives on taking charge of digital transformation and delivering outcomes. • Experience handling complex, large-scale digital accounts across brand and performance objectives. • Strong platform understanding – across Meta, Google, DV360, Amazon, Flipkart Ads, OTT, and influencers. • Ability to simplify complexity and tell a compelling digital story to clients. • Strong analytical foundation with comfort around numbers, KPIs, and measurement. • Collaborative and agile leadership style.

Requirements

• Digital Strategy & Planning
• Data-Driven & Audience-Led Thinking
• Client & Stakeholder Management
• Team Leadership

Qualifications

• 10+ years of experience in digital media planning
• Postgraduate degree preferred (MBA – Marketing, Digital, or Communications)

Preferred Technologies

• Digital Strategy & Planning
• Data-Driven & Audience-Led Thinking
• Client & Stakeholder Management
• Team Leadership

Benefits

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

About the company

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.