Senior E-commerce Marketing Strategist

About the job

We are seeking a highly experienced and motivated Senior E-commerce Marketing Strategist to join our dynamic, fully remote team. This pivotal role will be instrumental in shaping and executing our client's online presence, driving significant growth in sales and brand engagement across multiple digital platforms. You will be responsible for developing comprehensive e-commerce strategies, optimizing customer journeys, and leveraging social media channels to their fullest potential. Your expertise will guide campaign development, budget allocation, and performance analysis, ensuring maximum ROI. The ideal candidate possesses a deep understanding of the e-commerce landscape, current digital marketing trends, and the nuances of various social media platforms. You will collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to deliver cohesive and impactful marketing initiatives. Key responsibilities include: - Developing and implementing cutting-edge e-commerce and social media marketing strategies. - Managing and optimizing paid social media campaigns (e.g., Facebook, Instagram, LinkedIn, Twitter). - Analyzing website traffic, user behavior, and sales data to identify growth opportunities and areas for improvement. - Overseeing the content calendar for social media channels and ensuring brand consistency. - Collaborating with the product team to ensure marketing efforts align with product launches and promotions. - Conducting market research and competitor analysis to stay ahead of industry trends. - Reporting on campaign performance and providing strategic recommendations to senior management. - Managing and nurturing online communities, fostering engagement and customer loyalty. - Staying updated on the latest algorithms, features, and best practices for all major social media platforms. - Driving A/B testing initiatives for ad creatives, landing pages, and targeting strategies.

Requirements

• E-commerce marketing
• Social media management
• Google Analytics
• SEO
• SEM

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Master's degree is a plus

Preferred Technologies

• E-commerce marketing
• Social media management
• Google Analytics
• SEO
• SEM