Senior Executive – Analytics

About the job

Role Summary The Senior Executive – Analytics will support the conversion of complex media, digital and market data into actionable insights that inform both strategic and in-flight campaign decisions. Basic Responsibilities & Skills 1. Performance Measurement & Insights • Collect, clean and analyse data from multiple sources including ad platforms, analytics tools and spreadsheets. • Prepare regular and ad-hoc performance reports and dashboards for internal teams and clients. • Analyse cross-channel media performance against defined KPIs. • Support deep dives across audience, platform, creative and geography to identify optimisation opportunities. • Translate data outputs into clear insights and actionable recommendations. 2. Digital & Marketing Data Automation • Assist in building and maintaining automated reporting dashboards using BI tools. • Support data extraction, validation and hygiene across reporting systems. • Identify gaps and inefficiencies in existing reporting processes and flag opportunities for automation and improvement. 3. Planning & Optimisation Support • Provide data-backed inputs to support media planning and optimisation decisions. • Assist in reach, frequency and performance analysis for ongoing and upcoming campaigns. • Support test-and-learn initiatives by tracking performance and documenting learnings.

Requirements

• data analysis
• Google Analytics
• reporting
• data visualisation

Qualifications

• 2-4 years of experience in media, digital or marketing analytics

Preferred Technologies

• data analysis
• Google Analytics
• reporting
• data visualisation

Benefits

• Flexible working Hours
• 40 paid holidays
• 15 calendar holidays
• 26 weeks paid maternity leave
• 4 weeks paid paternity leave
• Medical & Accidental Insurance

About the company

Interactive Avenues is India’s leading full-service digital marketing agency and the digital arm of IPG Mediabrands. With a pan-India presence and a dynamic team of strategists, creatives, media planners, and technologists, we deliver 360° digital solutions that drive real business impact. We partner with some of the world’s most iconic global and Indian brands across industries—crafting powerful, data-driven campaigns that blend creativity, performance, and innovation. Our integrated approach spans media, content, data, and digital transformation, making us a trusted growth partner in a fast-evolving digital ecosystem.