Senior Executive - Biddable Media

About the job

We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our dynamic team. The Senior Executive - Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, and Paid Social. If you're a data-driven professional with a passion for digital marketing, we want to hear from you. **Key Responsibilities:** 1. **Keyword Research and Analysis:** - Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry. - Analyze keyword trends and competition to optimize ad targeting and bidding strategies. 2. **Campaign Management:** - Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, etc. - Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads). - Develop and implement ad copy and landing page strategies to improve ad relevance and quality score. 3. **Budget Management:** - Monitor and control advertising budgets to ensure optimal allocation of resources and ROI. - Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly. 4. **Ad Performance Analysis:** - Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords. - Provide actionable insights and recommendations to enhance campaign effectiveness. 5. **Ad Copywriting and A/B Testing:** - Craft compelling ad copy that drives click-through rates (CTR) and conversion rates. - Implement A/B testing methodologies to optimize ad creative and landing pages. 6. **Competitor Analysis:** - Stay updated on industry trends and competitor advertising strategies. - Identify opportunities to gain a competitive edge and propose new campaign ideas. 7. **Reporting and Documentation:** - Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends. - Maintain documentation of campaign strategies, experiments, and results. 8. **Collaboration:** - Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies. **Qualifications:** - Bachelor’s degree in marketing, Business, or a related field. - 2 - 4 years of experience in managing Paid Advertising (Search, Social & Programmatic), preferably in a digital marketing agency or e-commerce environment. - Proficiency in using advertising platforms such as Social Ads (META, Twitter, Pinterest, LinkedIn, etc), Google Ads, Bing Ads, and other PPC platforms. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent written and verbal communication skills. - Adept at multitasking and managing multiple campaigns simultaneously. - Google Ads and Bing Ads certifications (preferred). - Knowledge of remarketing and display advertising is a plus.

Requirements

• Keyword Research
• Campaign Management
• Budget Management
• Ad Performance Analysis
• Ad Copywriting
• A/B Testing
• Competitor Analysis
• Collaboration

Qualifications

• Bachelor’s degree in marketing, Business or related field
• 2 - 4 years of experience in Paid Advertising
• Proficiency in advertising platforms
• Strong analytical skills
• Excellent communication skills

Preferred Technologies

• Keyword Research
• Campaign Management
• Budget Management
• Ad Performance Analysis
• Ad Copywriting
• A/B Testing
• Competitor Analysis
• Collaboration

Benefits

• Equal opportunity employer policy

About the company

Havas Group is a global advertising and communications company that focuses on providing strategically integrated marketing solutions. They pride themselves on being committed to offering equal opportunities to all potential employees and have a zero tolerance for discrimination.