Senior Executive – Marketing and Activations

About the job

Role Overview: We are seeking a dynamic, detail-oriented, and collaborative Senior Executive – Marketing and Activations to join our growing marketing team. This role will play a crucial part in managing and executing operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, budget management, Brand merchandise, sales collaterals, and vendor management. You ... ’ll work cross-functionally with R&D, packaging, sales, HR and finance teams to ensure seamless execution and alignment with the brand’s strategic goals. Key Responsibilities: 1. Exhibitions & Trade Shows • Manage all administrative and logistical deadlines for exhibitions and marketing events. • Coordinate with cross-functional teams to gather product, branding, and technical information. • Ensure timely delivery of collaterals, booth materials, and samples to event locations. • Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams. 2. Social Media Coordination • Act as the liaison between the company and the external social media agency. • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information. • Oversee planning, scheduling, and execution of social media content to ensure brand consistency. 3. Marketing Budget & Finance • Track all marketing expenses and ensure adherence to allocated budgets. • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations. • Maintain updated records and reports on campaign spends and cost effectiveness. 4. Sales Collateral Management • Drive the creation, review, and distribution of brochures, presentations, and product sheets. • Coordinate with design agencies, internal teams, and printers for timely execution. • Maintain a repository of up-to-date marketing assets for the sales team. 5. Vendor Management • Identify and evaluate vendors in key markets for printing, branding, gifting, and events. • Negotiate terms and ensure quality and timeliness of deliverables. • Maintain a database of approved vendors with rate cards and service histories. 6. Brand Identity Implementation • Ensure consistent implementation of the brand identity across all touchpoints and materials. • Review physical and digital branding at office premises, packaging, events, and collaterals. • Work with marketing leadership to audit and improve brand consistency. 7. Merchandise & Gifting • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials. • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance. 8. Lead Monitoring & Coordination • Monitor and track incoming enquiries generated through social media, website, and digital campaigns. • Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

Requirements

• Marketing Operations
• Branding
• Coordination
• Project Management

Qualifications

• Bachelor’s degree in Marketing
• Business Administration
• related field

Preferred Technologies

• Marketing Operations
• Branding
• Coordination
• Project Management

About the company

Symega Food Ingredients is focused on delivering operational excellence in brand and marketing, with a strong emphasis on effective coordination and execution.