Senior Executive-Marketing

About the job

Job Code MGD2787 Designation Senior Executive-Marketing Business Vertical Malabar Gold & Diamonds Job Summary Functional Responsibilities • Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company. • Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers. • Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar. • Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software. • Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner. • Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software. • Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers. • Plan follow-up of potential customers according to the lead data, age, and by considering other factors. • Participate in-store sales to understand various products, product offerings, pricing, and customer preferences. • As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization. • Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management & from prospective customers. Marketing • Execute the marketing campaigns at the store based on inputs from the marketing manager. • Conduct market survey regarding the counter sales of competitors, observe advertisements & report any false propaganda given by the competitors and discuss with the superiors. • Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment. • Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors. • Assist in BTL marketing Internal process • Ensure that all activities are carried out as per the Standard Operating Procedures in the section. • Prepare regular and ad-hoc reports as required within a specified time period. People development • Continuously strive for self-development by actively seeking opportunities for growth. • Ensure adherence to timelines for completion of the performance appraisal for self. • Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self. Functional Area Marketing Location Pune Lakshmi Road State Maharashtra Country INDIA Educational Qualification B Com Age below 35

Qualifications

• B Com