Senior Executive - Media Alliances

About the job

About the Role We are seeking a Senior Executive - Media Alliances for our Gurugram office to drive impactful media strategies. This role demands expertise in digital, traditional, and emerging media platforms to amplify campaigns through excellent media relations and stakeholder collaboration. Key Responsibilities Partnership influence and integration with media partners: • Actively engage with both potential and existing media partners to foster successful integration. • Convince and influence media partners to ensure mutual benefits, alignment with company's business objectives, and long-term partnerships. • Continuously nurture and maintain strong relationships with existing media partners to maximize value. Pipeline development: • Strategically manage and expand the partnership pipeline, identifying new media partners that align with company's business goals. • Build and maintain strategic relationships that contribute to the overall growth and success of company. Competition monitoring: • Regularly monitor competitors' activities and analyse market trends to stay ahead of the curve. • Provide insights on emerging trends and competitive landscape to inform business strategy. Vendor management: • Oversee daily and monthly reconciliation of press releases with all paid media partners. • Issue monthly purchase orders (POs) post-reconciliation and ensure timely payments to maintain strong partner relationships. • Collaborate with the finance team to ensure smooth transaction flow and resolve any payment issues efficiently. Media coverage assurance: • Ensure that the minimum guaranteed media postings are achieved for clients by monitoring news track reports post-dissemination. • Conduct follow-up checks on media partner inclusion, and address discrepancies immediately. • Address client concerns regarding coverage and work to resolve issues in a timely manner. Media partner health check and issue resolution: • Perform regular health checks of media partners to ensure that their landing pages are functional, and content is visible. • Verify the seamless delivery of press release feeds to ensure optimal partner engagement. • Proactively identify and resolve any technical or operational issues with media partners. Technical integration: • Oversee the technical integration of media partners into the CMS. • Work closely with media partners to ensure their integration on our feed, enabling smooth delivery of press releases to their websites. • Collaborate with internal teams and partners to ensure technical requirements are met.

Requirements

• Interpersonal skills
• Negotiation skills
• Media relations
• Analytical skills

Qualifications

• 3-5 years' experience in media partnerships
• Familiarity with CMS

Preferred Technologies

• Interpersonal skills
• Negotiation skills
• Media relations
• Analytical skills

About the company

Business Wire India, the exclusive India affiliate of Business Wire, a Berkshire Hathaway company with over 60 years of global leadership, connects business stories with the world’s most comprehensive news and disclosure network.